Strategic Sale of a Software Company
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what's the problem?
A leading B2B software company was at a strategic crossroads. Despite strong growth, its board of directors and management team held differing views on the company’s future—one group advocating for continued independent growth, the other pushing for a strategic sale. Tensions rose as inbound interest from multiple acquirers increased. The board hired Edge to navigate these complex dynamics and manage a potential sale process.
our approach
Edge was brought in with a dual mandate:
- Resolve internal misalignment between the board and management regarding the company’s future.
- Lead a structured sale process to maximize value and ensure a smooth transaction with a strategic buyer.
Our approach included:
- Conducting stakeholder interviews to uncover goals, priorities, and concerns.
- Establishing a unified process framework to build trust across all parties.
- Running a targeted outreach and qualification process with potential buyers.
- Leading negotiations while advising on key legal and commercial terms.
Findings
SOLUTION
Edge facilitated a structured decision-making process that brought clarity and alignment between the board and executive team. We:
- Created consensus around sale criteria and buyer fit.
- Acted as the central point of communication between buyers, board, and management to reduce friction and increase efficiency.
- Advised on deal terms and negotiated directly with potential acquirers, focusing on strategic fit, valuation, and long-term incentives.
results
.
conclusion
what's the problem?
A leading B2B software company was at a strategic crossroads. Despite strong growth, its board of directors and management team held differing views on the company’s future—one group advocating for continued independent growth, the other pushing for a strategic sale. Tensions rose as inbound interest from multiple acquirers increased. The board hired Edge to navigate these complex dynamics and manage a potential sale process.
our approach
Edge was brought in with a dual mandate:
- Resolve internal misalignment between the board and management regarding the company’s future.
- Lead a structured sale process to maximize value and ensure a smooth transaction with a strategic buyer.
Our approach included:
- Conducting stakeholder interviews to uncover goals, priorities, and concerns.
- Establishing a unified process framework to build trust across all parties.
- Running a targeted outreach and qualification process with potential buyers.
- Leading negotiations while advising on key legal and commercial terms.
Findings
SOLUTION
Edge facilitated a structured decision-making process that brought clarity and alignment between the board and executive team. We:
- Created consensus around sale criteria and buyer fit.
- Acted as the central point of communication between buyers, board, and management to reduce friction and increase efficiency.
- Advised on deal terms and negotiated directly with potential acquirers, focusing on strategic fit, valuation, and long-term incentives.
results
.
conclusion
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